Performance based videos shows only the artist performing the song and showing them off as a brand. They have lots of close ups of the artist and also uses a lot of lip syncing. This type of music video is the cheapest type of video to make. One example of a performance based video is Miley Cryus's video wrecking ball where it has lots of close ups with her and every shot includes her.
Narrative based videos includes mostly footage that shows and story line and runs through out. or sometimes several story lines that run parallel to each other. They sometimes use actors or the artists in the story and the story usually links to the lyrics of the song or the theme of the song. One example is Ed Sheeran's song The A Team.
Conceptual videos are based around a single concept or idea, these videos are much harder to make and more expensive to make as they can use special FX. They are also not as popular as they are harder to relate to so not many artists use this type of video. One example is DJ Shadow and James Lavelle Rabbit in your headlights.
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