Artist Image/ Target Audience Profile

My artists image is going to be fashionable and wearing clothes that are in style at this current time. But it is also going to compliment the typical R&B image, such things as gold jewellery.

My artist will wear makeup but not a lot as I want to show she is naturally pretty. My video will contain lots of shots of the artist as I want it to promote her therefore she will need to look good as I want it to appeal to the male gaze. 

The target audience is young adults, therefore the character will need a young style so they can relate to the artist. The artist does not have a particular style such as goth, hipster or Essex she will just have an on-trend style, she will have the girl next door look. She will be appealing to a niche audience, young teenage girls.