- Minimal clothing target markets young teenage girls and male gaze
- Connotes a sense of sexuality
- Majority of the videos are filmed in grey scale/sepia tone which adds imagery in the video
- Showing off wealth through mise en scene for example jewellery and clothing
- Focused on physical looks of artist or extras
-A 'typical' R&B video often consists in some part miming to the camera, either performance based or telling a story in the video.
-Some sort of dancing, ranging from break dancing to hip-hop, to make known the artists ability as a dancer. Which leads onto alot of these videos being set in a nightclub or some sort of party atmosphere.
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