Target Audience/Brand Image

Prop/Styling List

I  have hold my actress who was going to play the artist to wear on trend clothes, some jewelry which is what most R&B artists like to wear however I am going to challenge the convention of them wearing heavy makeup and wearing limited amount of clothes so I told my actress to wear light makeup to make her look naturally beautiful and not wear provocative clothes as I wanted to give the girl next door look, but also make sure she looked glamorous.I have told my other actors to wear on-trend clothes, and also ones that do not stand out as much as I mainly want to promote the main artists style but then I also want them to look stylish. I do not really need any other props, other than the flowers that the boy is going to give the girl. I also need to make sure I have a car I can use to get me to the different locations and to use in my shots.

Filming Schedule

Actresses/Actors:
Agnesa, Shannon and Mitchell

Dates: 14/11/13 and 18/11/13

Locations: Train Station and My house

On the 14/11/13 at 12:00 I will film Agnesa singing the song at the train station I will be able to film until 2:15 giving me enough time to be able to film and to solve any problems if they occur. It will also be light outside so the shots will be clearer and the film will look better quality.

On the 18/11/13 at 4:30 I will film Shannon and Mitchell's shots of being a couple together, I have no time  that I have to be done by therefore I will enough time to film and sort out any problems if they occur this time also. I could not film it in the day time as Mitchell works till 4 in the week and Shannon works on the weekends till late therefore 4:30 is the only time they could do. This is not a problem for me as all the shots they are included in are inside so I can use the lights in my house to make sure the shots are clear.

Risk Assessment

1st Location: Train Station 

Possible risks: Falling into the track, falling down the stairs, falling over.

Avoidance strategies: Keep away from the edge, walk carefully down the stairs, be careful whilst walking. 

2nd Location: House

Possible risks: Shot of throwing glass could hit person or smash back at person, in kitchen be careful of knifes and oven, when play fighting or pretending to fight hurting yourself. 

Avoidance strategies: Be extra careful when throwing the glass, act sensible when in kitchen, don't hit hardly. 

Artist Image/ Target Audience Profile

My artists image is going to be fashionable and wearing clothes that are in style at this current time. But it is also going to compliment the typical R&B image, such things as gold jewellery.

My artist will wear makeup but not a lot as I want to show she is naturally pretty. My video will contain lots of shots of the artist as I want it to promote her therefore she will need to look good as I want it to appeal to the male gaze. 

The target audience is young adults, therefore the character will need a young style so they can relate to the artist. The artist does not have a particular style such as goth, hipster or Essex she will just have an on-trend style, she will have the girl next door look. She will be appealing to a niche audience, young teenage girls.

Location

I am going to use several locations, the first one is High Barnet train station, I chose this as I wanted to use it as a metaphor for the song as a train station could be seen as leaving or running away and that was what my song was about. I chose High Barnet station as it is close to where I live so easily accessible.

I am going to be using my house as well to show the relationship when there behind closed doors so the audience feels like they know about the relationship more. And my house is going be very accessible for me. I also have chosen to use a supermarket and flower shop to show the relationship doing everyday things and out in public, I chose the flower shop in Barnet as I think it looks more romantic than most. I chose Sainsburys in New Barnet as it is close and very big so I have space to film and get in the way of customer.

I am going to use areas of the Barnet high street to make my video look more urban and modern. I am going to use High Barnet also because its close and I think right now it looks quite romantic because of the Christmas decorations.

Story Board

Genre Research - R&B

- Minimal clothing  target markets young teenage girls and male gaze 

- Connotes a sense of sexuality 

- Majority of the videos are filmed in grey scale/sepia tone which adds imagery in the video 

- Showing off wealth through mise en scene for example jewellery and clothing 

- Focused on physical looks of artist or extras 

-A 'typical' R&B video often consists in some part miming to the camera, either performance based or telling a story in the video.

-Some sort of dancing, ranging from break dancing to hip-hop, to make known the artists ability as a dancer. Which leads onto alot of these videos being set in a nightclub or some sort of party atmosphere.

Ideas For My Music Video

The song i am using is about a couple breaking up and the women in the relationship has decided to leave as she feels it is the best thing to do.
In my music video i am going to use flashbacks of a couple together having happy and sad times, showing how much they loved each other but also showing the bad times causing the women to leave.
I will then have someone acting as the artist who will lip sync in the song and with lots of close ups which will promote my artist and have performance based shots. The shots of the couple will give the video a story line and will also give my video a narrative base.
I will use lots of different settings for my video as they will be mainly flash backs which will all be in different places. But the performance based side of the video i will not use as much variety of the settings, as then it will seem like the artist is being the narrator for the story and telling the story. Also the setting won't draw much attention to itself and i want the main focus to be on the artist and promote her.

Lyrics

I don’t want to be one who has to cut these ties every other way I have tried

and don’t want to be the one who has to walk away but it’s too late

, it’s too late, it’s too late too many mistakes

CHORUS: baby I can’t be the one to stay breaking every day oh boy that’s why I’m leaving and baby I can’t be the one to leave and if I have to choose me and my boy were leaving

I don’t want to be the one to have to tell our child daddy’s gone away for a while and I don’t want to be the one to wipe tears from his face no not me not this way, disgrace, disgrace, too many mistakes

CHORUS

I can’t be the one to save you and I can’t be the one to take you there

CHORUS 

Three Different Music Video Types

There are 3 main types of music video which are performance, narrative and conceptual. 

Performance based videos shows only the artist performing the song and showing them off as a brand. They have lots of close ups of the artist and also uses a lot of lip syncing. This type of music video is the cheapest type of video to make. One example of a performance based video is Miley Cryus's video wrecking ball where it has lots of close ups with her and every shot includes her. 

Narrative based videos includes mostly footage that shows and story line and runs through out. or sometimes several story lines that run parallel to each other. They sometimes use actors or the artists in the story and the story usually links to the lyrics of the song or the theme of the song. One example is Ed Sheeran's song The A Team. 

Conceptual videos are based around a single concept or idea, these videos are much harder to make and more expensive to make as they can use special FX. They are also not as popular as they are harder to relate to so not many artists use this type of video. One example is DJ Shadow and James Lavelle Rabbit in your headlights.