Target Audience/Brand Image

Prop/Styling List

I  have hold my actress who was going to play the artist to wear on trend clothes, some jewelry which is what most R&B artists like to wear however I am going to challenge the convention of them wearing heavy makeup and wearing limited amount of clothes so I told my actress to wear light makeup to make her look naturally beautiful and not wear provocative clothes as I wanted to give the girl next door look, but also make sure she looked glamorous.I have told my other actors to wear on-trend clothes, and also ones that do not stand out as much as I mainly want to promote the main artists style but then I also want them to look stylish. I do not really need any other props, other than the flowers that the boy is going to give the girl. I also need to make sure I have a car I can use to get me to the different locations and to use in my shots.

Filming Schedule

Actresses/Actors:
Agnesa, Shannon and Mitchell

Dates: 14/11/13 and 18/11/13

Locations: Train Station and My house

On the 14/11/13 at 12:00 I will film Agnesa singing the song at the train station I will be able to film until 2:15 giving me enough time to be able to film and to solve any problems if they occur. It will also be light outside so the shots will be clearer and the film will look better quality.

On the 18/11/13 at 4:30 I will film Shannon and Mitchell's shots of being a couple together, I have no time  that I have to be done by therefore I will enough time to film and sort out any problems if they occur this time also. I could not film it in the day time as Mitchell works till 4 in the week and Shannon works on the weekends till late therefore 4:30 is the only time they could do. This is not a problem for me as all the shots they are included in are inside so I can use the lights in my house to make sure the shots are clear.

Risk Assessment

1st Location: Train Station 

Possible risks: Falling into the track, falling down the stairs, falling over.

Avoidance strategies: Keep away from the edge, walk carefully down the stairs, be careful whilst walking. 

2nd Location: House

Possible risks: Shot of throwing glass could hit person or smash back at person, in kitchen be careful of knifes and oven, when play fighting or pretending to fight hurting yourself. 

Avoidance strategies: Be extra careful when throwing the glass, act sensible when in kitchen, don't hit hardly. 

Artist Image/ Target Audience Profile

My artists image is going to be fashionable and wearing clothes that are in style at this current time. But it is also going to compliment the typical R&B image, such things as gold jewellery.

My artist will wear makeup but not a lot as I want to show she is naturally pretty. My video will contain lots of shots of the artist as I want it to promote her therefore she will need to look good as I want it to appeal to the male gaze. 

The target audience is young adults, therefore the character will need a young style so they can relate to the artist. The artist does not have a particular style such as goth, hipster or Essex she will just have an on-trend style, she will have the girl next door look. She will be appealing to a niche audience, young teenage girls.

Location

I am going to use several locations, the first one is High Barnet train station, I chose this as I wanted to use it as a metaphor for the song as a train station could be seen as leaving or running away and that was what my song was about. I chose High Barnet station as it is close to where I live so easily accessible.

I am going to be using my house as well to show the relationship when there behind closed doors so the audience feels like they know about the relationship more. And my house is going be very accessible for me. I also have chosen to use a supermarket and flower shop to show the relationship doing everyday things and out in public, I chose the flower shop in Barnet as I think it looks more romantic than most. I chose Sainsburys in New Barnet as it is close and very big so I have space to film and get in the way of customer.

I am going to use areas of the Barnet high street to make my video look more urban and modern. I am going to use High Barnet also because its close and I think right now it looks quite romantic because of the Christmas decorations.

Story Board