1. In what ways does your media product use, develop or challenge forms and conventions of real media product? (DIGIPAK & magazine advert)

The advertisement i created for my DIGIPAK of artist followed various conventions of promotional posters, the central image of 'Agnes' sets the audiences focus and establishes the artist. I also made sure that the DIGIPAK and the advert had similarities so that people would recognise the album. I included a review from an institution of which I imagine the target audience of Agnes to value there opinion. I also used a hashtag which is another modern convention this is so I can promote my artist and also show her to be quite modern and up coming and this is often how R&B artists want to show off.  I challenged the conventions by using pastel colours which not be used in a typical R&B advert, I also did not show off her sexuality or have her showing off her body which most female R&B artists like to do.

I used a lot of pink in my DIGIPAK to represent femininity, I used pictures of the artist so that she is recognisable and a lot of female R&B artists usually include a lot of photos of themselves on their albums. I also used images to represent love which is what most female R&B artists use as a theme. I also put a bar code on my DIGIPAK which is a modern convention due to the modern technological way of selling artist's music today. I challenged the usual conventions by not making my artist where a limited amount of clothes and not portray her in a provocative way, I also did not represent wealth through jewellery and mise en scene but went for a more natural look which is not usual for female R&B artists.