1. In what ways does your media product use, develop or challenge forms and conventions of real media products (music video)

Reflection on my advert

I think my advert sold my brand well and related to my DIGIPAK well as it had the same colour theme, and the artist looked similar in the picture. I liked how it didn't just sell the album but also sold my artist. I thought it may have looked a bit plain and maybe i should of added more to it. But i thought the simplicity added to the brand and represented her innocence and also showed that it was all about her. I think it sold my artist well. I think the language I use on the advert such as the coming out date and the review from glamour magazine made it look more professional and more like an advert. I also used a hashtag to keep up with the new technology and also show that she was well known and people tweet about her and promote my artist. Having the DIGIPAK on my advert makes it sure people know what they are looking for and what album this advert is promoting.

Original Images for magazine advert

I used some of the images that I had already shot for my DIGIPAK as they where effective pictures. I also wanted my artist to look the same as she did in the DIGIPAK so that my advert would relate to it. I chose the second last photo as I thought the lighting was good, she also looked innocent and feminine and that's what image I wanted to sell

Advert sketches

I wanted to keep the pink theme on my advert, I also wanted to make sure that the DIGIPAK looked similar to the advert making sure that you could recognise the album through the magazine advert. So i decided I could defiantly not use the bottom right one as it not relate to the DIGIPAK, I also didn't want it to be completely the same so I decided not to use the heart tunnel for it as I wanted to sell the artist not just album. I decided to go with the bottom left one as it sold her and also sold the DIGIPAK and I could also feature a picture of the DIGIPAK without it looking out of place.

Rhianna has used a lot of pink to attract to her female audience and also to be consistent with her album which I will take into consideration. As my DIGIPAK has a pink colour theme I was include this in my advert. This advert also includes a picture of the artist selling her which I will also do. The close up sells her beauty also which I would like to do. She also looks very similar to the photo she uses in her album so I should maybe make my artist look similar and be wearing the same clothes she is wearing the DIGIPAK so that the album is recognisable from advert. It also uses the artists name so that she is selling herself not just the album.
Her facial expressions are very passive and making her look innocent, I also want to include this innocence in my advert as that's what my artist brand is about. The use of the flower also attracts female audiences and shows off her femininity which is what I would like to do with my artist.

Conventions of the magazine advert form

It is A4 in size and usually includes the image of the artist/band or key logo and the image of the actual album/ release item. It has the availability in stores/online/price it also tells the reader the special features the DIGIPAK includes and also shows the record label the album/artist is associated with.

The point of a magazine advert it to advertise there new album and to advertise the artist, the advert should also be in a magazine best suited for the artist image as it wants to attract the right target audience. For example for my advert I would include it in a magazine targeted for teenage girls who would be interested in love and celebrities. There needs to be a consistent branding throughout all of the advertising for the artist which will then be more recognisable to their audiences. 

Reflection on your DIGIPAK

I thought my DIGIPAK represented my brand image very well by the use of pink which showed the artist to be feminine and it also attracted a young female audience which is what I wanted. The use of hearts i used was to represent love which is featured a lot in my album. The close up on the front cover sold my artists image and showed that the album was all about her. The picture of the dove showed that she was being set free which is featured in my song which i used in my production. The heart tunnel represented she was lost and trapped in some way and i also used a train station in my music video and that reflected it. However I thought that my lyric book side was quite plain and I should of thought of something more effective rather that just a picture of her. The font I used for my DIGIPAK was feminine and glamorous which reflects my artist.