Focus group feedback into brand image

I came up with 7 questions with the group to help me think of ideas for my digipak. The feedback was very helpful and it was also what I expected to hear, that the brand identity for my artists is more feminine and soft rather than feisty and independent.

How I can use language to address your audience

The language I should use on my magazine advert should include information about the album that I am selling, such as when it is coming out where it is available to buy. It should include a known song on the front so that it will interest the target audience more. Also include a review from a newspaper or magazine that my specific target audience would read. Having this on my magazine advert will make it look more professional and is what most adverts use and it will also attract my target audience. 

Conventions of the DIGIPAK form

1.  What is a DIGIPAK and how is it similar/different to an album cover?

The DIGIPAK has additional features and extras whereas a CD album doesn't, CD albums also usually have only two faces but DIGIPAK can have more.

2. What does a DIGIPAK net look like and how many faces are usual?

A DIGIPAK typically consists of a gatefold, with a paperboard or card stock outer binding, with one or more plastic trays attached to inside the generic. It is a 4 - 8 panel net that is eventually folded, so usually 4 - 8 faces on the DIGIPAK.

3. What do we usually find on the various faces of a DIGIPAK? 

On the front face you would usually have a picture of the artists advertising them, also the name of their CD. 
In the first inside face it usually has a slot for a lyric book
The middle inside face is where the CD is kept 
On the back it will have all the names of the songs featured on the CD also a bar code.

4. Does there need to be a connection between the faces of a DIGIPAK? 
There must be a clear connection between the faces to promote a brand and to make sense

Analysis and annotation of an album

The close up shot of the main artist I think is crucial as it sells the artist and shows her beauty and confidence in herself, the white colours shows purity and innocence . And the pink and red colours and the use of flowers shows love and romance that can featured in the album but also the red colours can show anger which could be shown in the songs. The red lips show danger as well as beauty and love.  The use of setting is very girly, the use of the garden shows her feminine side and her innocent side and the flowers represent beauty and how beautiful she is. It also represents romance and love. The bedroom setting shows the sexual side of her and appeals to the male gaze. She is also wearing very feline clothes that shows innocence and natural beauty. But it also shows off her body which shows he confidence in herself and shows off her sexuality. The typography is in capitals and bold therefore the title is memorable but it also has an elegance and delicacy to it as it quite faint. This album has a mix interpretation of her personality it shows glamour and confidence  through her jewellery and some the facial expressions that she is showing, but then also shows a vulnerable and delicate side to her through the use of flowers, settings and costume. Her looking straight at the camera shows her sexuality and also the pose of her with her fingers on her mouth shows her sexual side and her body language is provocative. 

This album cover links to my artist as it is an R&B artist and my genre is R&B. My album will also be quite feminine as the song is focused on the women. This album also represents love and romance which is also featured in my song. But the vulnerability shown on the album of Rihanna is shown in my song. 

Targeting My Audience

Filming Update

I have now finished my filming and editing, I feel that it has gone well and that I have got some good shots in my film, I have also reflected what the artist is saying in her song into my music video. Although I would have liked to have more shots of the main artist Agnesa so my music video would be promoting her more. I would include more of link between my artist and the couple so it was easier to understand and relate too.

Filming Updates

I have filmed the artist at the train station which went well  the weather was good and the bright blue sky had an great effect on my shots as they looked bright and professional. I have also filmed my shots of the couple I shot it in my house as I needed the light due to that the people I was filming could only be filmed in the evening. But I made some errors in my shots, firstly as the shots of the couple where meant to be flashbacks having the scenes shot in the same house made did not give the flashback effect I needed. I also made another crucial error and did not think about the mise en scene and kept the actors in the same outfit for each shot which also made i look like it was not a flashback. Therefore I am going to have to film some more shots of the couple different locations and different outfits.