The Auteur Theory

The auteur theory is when the director uses a signature style with every production he directs. The director brings something personal and unique to their video. The auteur theory was introduced in the 1950's by french film directors. One example is Chris Cunningham who has adds a unique style to his music videos he uses dark colours such as blues, blacks and greys. He also conveys a dark message in his music videos, quite a horror genre.

Hype Williams is a music video director, you can see that the he has his own style for example Kanye West 'gold digger', Beyonce 'check up on it'. He uses coloured banners, the use of bold primary colours there is also a lot of sexualisation of women through dance and costume. He also uses a lot of shots of the artists singing/rapping into the camera which are close ups, he uses fish eye lens in his videos also. Williams also seems to focus on one type of genre of music which is R&B and hip hop, he has become much more known recently and puts his name on each of his videos as he will be recognised.

Finding my song

Over the summer I had to look for music to use in my music video. I looked on youtube for unsigned artists but could only really find covers of songs and not original songs, also no genres that i particularly liked. I then looked on mp3.com which has unsigned artists singing their songs and you can email them asking to use their songs, the website had artists for lots of different genres I wanted drum and bass but it did not include a lot of lyrics therefore it would be hard to make a video for it. I emailed a couple of people asking if I could use their songs but was unsuccessful. I also asked people that I knew if they knew any unsigned artists and If could use their song. My friend Tamara knew someone that had good music, could sing well with also his own song and knew that he would allow me to use his music for my video. His type music is alternative rock and he is in a band which is called black hole sky. I wanted to use this at first but then realized that a band would need to feature in my video and they i didn't know any bands that could. But then I found a girl called Emerald Jones and she said she could use her song for my video. 

The process of finding my song was quite challenging as i initially didn't know anyone who sang and had their song, it was also hard to find websites that had unsigned artists with their own songs on it. I also had to ask a lot people if they knew anyone before finding someone that did. I am happy with my song choice as it is not too hard to create a video to go with the song. I also have easy access to good quality version of his song. 

Risk Assessment

-Before we filmed, we made sure that the location would be safe, so we went during the day which also benefited our lighting.
-We also made sure that our actress did not have to do any unsafe stuff that would cause her harm in our film.
-We made sure not to disrupt the public whilst filming
-We made sure that our filming equipment would not obstruct the area we was filming in.
-Before we started filming we made sure the camera was safely attached to the tripod and set up correctly so it couldn't harm anyone

 around it and we could not harm the camera.

Rat Race

Rat Race's title sequence was very effective as it was very fun to watch and got the audience to pay attention  it also introduced the characters so we knew who they where before the film. It set the genre of it being a comedy  it appeals to young and older people. The music was very effective as it had the name of the film included into it, it also linked in very with was happening. It was very upbeat and also linked into the film. The bright colors draws you're attention  the heads that aren't in proportion to the bodies makes it very comical and child like, it represents the film to be a bit silly and the characters are going to be quite childish. 

Why I Chose My Title

We came up with it by researching words to do with our film like 'mental' or 'sadness' and saw if other more striking words came up that would relate to our film but also bring attention to our film. We also did not want to use a film name that had already been used to we used a word that isn't commonly used as others. 

My title is called indignation, i called it this as it means righteous anger and displeasure at something unjust. In our film she is angry at the world as she is going through something unjust, so the title fitted in with our film therefore we chose it.

Titles

After looking at various title sequences of the openings of lots of different films I found that most opening credits use the basic over titles which are: distribution company, name of production company, starring, film titles, screen play by, costume designer, casting by, film editor, production designer and (producers name) production

My planned titles: 

- Vertigo films 

- Steel Mill pictures 

- Costume design Leigh Georgio 

- Editing by Mia Saunders 

- Starring Agnesa Ajdini 

- Paul Scott 

- Trisha Peters 

- Screen Play By Fionn Walker 

- Written by Ryan Fielders 

- Director of photography John Fisher 

- Music by Misq 

- Produced by Ella Wood 

- Directed by Olivia Ireland 

Costume For My Film

We tried to make our character have a unique style so she would stand out, but we also made her look stylish and attractive to appeal to the target audience. We used a fashionable top to make her look like an average girl but with the hooped earrings jean jacket and messed up hair gave her a uniqueness that made her stand out. It also showed how she was different from the rest which compared to her mental condition is different from the rest. We thought that the outfit appealed to the target audience also as we are going for the young adults and that it the sort of fashion they are into.